Zomato launched its third warehouse in Delhi this week, which is designed to supply 5,000 MT capacity monthly and serve 3,000 restaurants daily. This 40,000-sq ft warehouse is the latest addition to the company’s warehousing portfolio, which include one each in Bengaluru and Delhi.
Zomato also announced that it will invest around INR 56 crore to set up 20 more warehouses by 2020-end under its Hyperpure B2B platform across the country. “To set up a Hyperpure warehouse, the approximate investment is $400,000 (about INR 2.8 crore). There is a separate cost for operationalising and scaling up,” Zomato Co-founder and COO Gaurav Gupta said.
He added that Hyperpure was one of the gaps that the company identified in terms of future acquisitions. Now, the idea is to scale most of them up in the coming year. “With Hyperpure, we have been able to disintermediate the supply chain, providing restaurateurs access to fresh, clean, fully-traceable food ingredients,” he stated.
Hyperpure is a B2B platform for supplying food ingredients to hotels, restaurants and caterers. It works directly with a large network of farmers, mills, producers and processors, and builds and monitors relationships with each product’s source.
Hyperpure’s founder Dhruv Sawhney said that the upcoming warehouses would be set up in metros and tier-one cities initially, including Delhi, Bengaluru, Mumbai, Pune, Chennai, Hyderabad, Kolkata, Jaipur, Ahmedabad, Chandigarh, Nagpur, Lucknow, Vadodara, Coimbatore, Kochi, Agra, Goa and Surat. However, he chose not to share any timeline for their launches or give details about any international foray.