Yamamay launches its flagship store at Select CITYWALK, Delhi
Italian underwear, clothing, and swimwear brand Yamamay has recently launched its flagship
store at Select CITYWALK.
Anurag Ahuja, Director, Shopaholics, which has partnered the Brand for Entire North India said
that the brand’s mission is to enter into the heart of every Yamamay woman making the store
an emotional and engaging environment, a parallel world where consumers can fully benefit
not only from our products’ excellent quality/ price ratio but also from the ‘added value’
represented by the desire to escape from the clichés of everyday life, to differentiate oneself
from standardized choices by purchasing our striking collection.
Gianluigi Cimmino, CEO, Pianoforte Holding (which owns the Yamamay brand), added, “India
has long been a key destination for the world’s most sought-after fashion brands and we
believe that Yamamay’s reinforced presence in the market is not only a significant step for the
brand’s international footprint, but also brings New Delhi consumers the caliber of
international fashion they deserve.”
In addition to the New Delhi store, the brand is planning to expand rapidly first in North India
before taking the brand pan-India by 2021.