Suumaya: Changing with time
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When Ishita Gala joined her father’s garment manufacturing company two years ago, she knew that the business could not function as usual. Given the influence of online portals in changing customer’s shopping habits, trends in product designing and need for operational efficiency, she decided to map how Suumaya Lifestyle future plans. However, she decided to do this using the expertise the company had gained over the past 30 years.
She tells Retail Networks that this included shifting from manufacturing traditional bridal to contemporary kurtis, investing in technology and processes and gradually evolving from traders to manufacturers to a brand. And also going public with an IPO in 2018.
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