SUGAR Cosmetics, a fast-growing colour cosmetics brand, opened its first exclusive brand outlet in India. Located at Kolkata’s Forum Mall, the 300 square feet store will house the brand’s complete product spectrum in a specially-curated brick and mortar experience.
Speaking at the launch, Vineeta Singh, CEO of SUGAR Cosmetics said, “We chose Kolkata to start our first exclusive brand outlet as we received tremendous response from our first Kolkata kiosk that was launched last November. Since launching SUGAR in India in July 2015, we now have a retail presence across 400+ outlets, in general and modern trade. We are overwhelmed by the response from our growing customer base that spans online and offline channels. Over the rest of the year, we will continue to scale our presence aggressively across the length and breadth of India and bring our much-loved range to the doorstep of all our fans.”
SUGAR Cosmetics is a cruelty-free makeup brand inspired by and targeted towards bold, independent women. Manufactured in state-of-the art facilities across Germany, Italy, India, USA and Korea the brand ships its bestselling products in lips, eyes, face and nail categories. The cosmetics brand was founded in 2012 by Kaushik Mukherjee and Vineeta Singh as an online entity and sells its products across ecommerce platforms like Amazon India and Nykaa.