Home Brand Culture SEVEN by Dhoni to eye on sports marketing arena

SEVEN by Dhoni to eye on sports marketing arena

SEVEN by Dhoni to eye on sports marketing arena

SEVEN by MS Dhoni, a fitness and active lifestyle brand, is eyeing to enter the sports marketing arena by building their presence through sponsoring and supplying kits, jersey to cricket club.

The brand, which has grown exponentially through organic marketing, has already expanded its offline footprint and is present across various multi-stores and franchises. It plans to expand more in the future. It offers a portfolio of footwear, apparel and accessories for both men and women across fitness categories such as running, training and lifestyle sports using the latest sportswear manufacturing technologies.

Lokesh Mishra, COO, Rhiti Sports, said, “We are excited at being one of India’s first international sportswear emerging brand within three years of our inception. SEVEN is about being the ‘Changemaker’. Our focus is towards providing value to the discerning youth of today, people who believe in and, emulate an active and healthy lifestyle. The entire product range incorporates the latest design and technology to provide a perfect combination of style with comfort and is specifically made for the Indian climate. It aims to provide accessible fitness not just to sportspeople but anybody who wants to have an active and health-conscious lifestyle. Thus, the target consumers are all those people who are fitness conscious. “

SEVEN is present across India and globally in the Middle East, Africa, and South East Asia, Australia among other countries. Every day, the brand is achieving new milestones by catering to customers with sports apparel infused with latest technology. The brand believes in striving not for excellence but for continuous improvement every day and that is SEVEN’s USP and caters to the customers who are joining the league. Mishra added, “Unlike other brands, at SEVEN we are focussed on the tier II and III markets in India as these cities have large untapped potential. We have stores in Jamshedpur, Kota, Ajmer, etc. Having gained strong experience here, we are gradually moving to the metros and Tier I markets. Our current pan India presence is primarily through distribution and online partners and also our own website.”




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