Red Bull India has launched a limited edition KL Rahul Hero Can to celebrate the cricketer’s contribution to the national team and other career milestones. The can is part of a 360-marketing campaign, which includes consumer engagement activities that allow people to get to know more about the cricketer both professionally and personally. A newly launched microsite klrahul.redbull.com will enable his fans to play an interactive quiz called Red Bull Fastest 50. Three winners will get a chance to meet the cricketer at the end of the campaign.
Three winners will also be announced on a weekly basis, who will receive KL Rahul limited edition fan kits. Visitors to the microsite will get to explore KL’s different strokes on the pitch as well as off it. This includes never seen before videos and written content about his fitness, lifestyle and of course cricket.
Currently playing for the Kings XI Punjab during the ongoing Indian Premier League 2019 series, Kannaur Lokesh Rahul has laboriously built a following for himself amongst fans, team mates and even opposition players. Some of his recent achievement include scoring the fastest 50 in IPL, becoming the second Indian to smash two T20 100s and being the only Indian player to score a 100 for an ODI debut.
On his association with Red Bull and this Hero Can campaign, Rahul said, “As an athlete, you want things around you that push you and try to make you better – people who want the best for you. I have seen athletes in India and across the globe growing and reaching great heights thanks to the partnership with and support from energy drink giant Red Bull.”
The Limited-Edition KL Rahul Hero Can will be available pan India at retail stores for a period of 2 months from 1st week of April till end of May 2019. The price of each SKU is Rs 99 for 250 ml.