Fujifilm launches Instax Mini LiPlay smart camera in India


Haruto Iwata, Managing Director, Fujifilm India Pvt. Ltd. said, “With this new addition to the instax range, Fujifilm will continue to enhance the world of the instant photo system for on-the-spot photo printing in India

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Fujifilm India Private Limited has launch the first-ever hybrid instant smart camera the instax mini LiPlay in India. The hybrid instant camera is now available for sale in India in three colours, with different finishes – Blush Gold, Elegant Black, and Stone White.

Haruto Iwata, Managing Director, Fujifilm India Pvt. Ltd. said, “With this new addition to the instax range, Fujifilm will continue to enhance the world of the instant photo system for on-the-spot photo printing in India. The all-in-one instax LiPlay has been designed keeping in mind the ever changing preferences of the Indian youth, offering unique features to complement the needs of these young customers. At Fujifilm, we are constantly committed towards expanding the world of Instant Photography in India’s growing smartphone market.”

The company claims that an instant camera is a hybrid which also acts as a printer. The model comes with wireless connectivity options that enable one to print photos directly from their smartphone. Furthermore, one can also review photos captured on the device via the LCD monitor and choose what image users want to print. It also comes loaded with Sound Record feature that can record up to 10 seconds of audio.

The audio can be printed with the photo in the form of a QR Code. To listen to this audio, users need to download Instax Mini LiPlay app from Google Play Store and the company has also revealed that it stores the audio data for one year from the time it is uploaded on the server.

Instax Mini LiPlay also comes with Direct Print function which allows one to print any image from their smartphones. The image is printed on instax mini film. The camera also supports remote shooting option via the application. The new camera supports a credit-card sized mini film along with a new metallic instax mini film CONFETTI and instax square film Star-illumination, available in two designs, adding a touch of creativity to photos.

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