With an aggressive plan to expand its retail footprint, SUGAR Cosmetics, announced the launch of its first exclusive store in the pearl city of Hyderabad. The 454 sq.ft. store which is located in Sarath City Capital Mall will house a plethora of SUGAR Cosmetics products in a specially-curated brick and mortar experience.
With the launch of its second store in South India, after Bengaluru, SUGAR Cosmetics, has had a phenomenal growth of 777 per cent in the retail space in a short span on a year. Apart from retail growth, the cult-favourite makeup brand amongst millennials has also increased their product SKU which is currently 350+. The Hyderabad store is divided into two main areas – the makeup stations and the product display section. The visual merchandise for the store has been appropriately placed to showcase SUGAR’s clutter breaking low poly artwork, inclusivity of the vast range of foundation lipstick and the brand’s marketing communication, wherever necessary.
Speaking at the launch, Vineeta Singh, CEO, SUGAR Cosmetics said, “We began our retail journey into Modern Trade by launching our first shop in shop here at Hyderabad. I am ecstatic about coming back to his beautiful city to launch our EBO. This is our 4th exclusive store in India apart from our self-operated kiosks, general trade stores and shops-in-shop in channel partners like Lifestyle, Shoppers Stop, Health Glow, Project Eve etc. We aim to open 1000 brick and mortar stores by the end of this year which will bring us a step closer to our audience and help them to swatch, feel and try all SUGAR products. Apart from India, we have also begun to captivate the international market with an in store presence in Russia. In such a short span of time, we have also bagged two prestigious awards for our retail expansion which is a great achievement and we are hoping for many more such wins.”
Apart from being one the leading makeup brands in India, SUGAR has recently forayed into the skincare category with the launch of their Sheet Masks, for an at-home spa experience. With the sheet masks and the cult favourite makeup products of infinitely blendable and long lasting foundations, crush worthy lipsticks, intensely pigmented kohls, liners and vibrant nail lacquers, SUGAR Cosmetics is surely ready to entice the consumers of Hyderabad.