Ralph Lauren Debuts “Wear Your Story” Denim Campaign
The campaign collection features new washes, treatments along with responsibly sourced cotton in numerous styles
Ralph Lauren recently debuted a new global advertising titled “Wear Your Story.” The advertising campaign is focused on denim to capture the nostalgic feelings and stories created when wearing your favorite denim pieces.
The company considers denim a critical category and this advertising campaign is a part of its continued efforts to amplify this category through focused product, merchandising, and marketing. The collection featured in the campaign includes new washes, treatments, and details across several silhouettes in Men’s and Women’s Polo, along with responsibly sourced and produced cotton in numerous styles. Additionally, Direct to Garment printing will be available on Denim Trucker Jackets for men and women.
Ralph Lauren is committed to creating sustainable denim. As a part of Design the Change, the company’s renewed strategy on citizenship and sustainability, the company supports responsible cotton production through the Better Cotton Initiative. The brand is partnering with suppliers who collect and recycle old denim, as well as working to reduce the use of stones and the amount of water required during production process. This effort to produce environmentally conscious denim is an essential step in the brand’s journey to sustainably source 100% of its cotton and reduce water use by 20% across all operations and value chain by 2025.
The “Wear Your Story” campaign will run from August through September in global markets and will be inclusive of outdoor, print, digital, and social media placements as well as on the brand’s website. Shot by the globally celebrated photography duo, Tim Hill and James Finnigan, the campaign features six models and influencers, including a student, father, mother, and yogi, all united by their unique stories of how their favorite pair of jeans became unforgettable.