Puratos India, the subsidiary of the Puratos International Group, launched four products for the Indian bakery, patisserie and chocolate industry. These include Tegral Satin Purple Velvet EF, Fruitfil Range, Carat Supercrem Nutolade, and Tegral Red Velvet Sponge Mix, which were developed by the Puratos Innovation team.
Ashish Seth, MD – Area Director, Puratos Food Ingredients India said, “The Indian consumers today want a balance of great taste and novelty. Thanks to our global presence, to draw inspiration from, and R&D capabilities in India we have been able to tailor our products to match Indian preferences, values and functionality.”
Peter Deriemaeker, Markets Director, APMEA Region, Puratos Group said, “Puratos prides itself with an extensive in-house global survey, Taste Tomorrow, which is conducted across 40 countries with over 17,000 consumers. This survey enables us to remain up-to-date with the ever-evolving consumer preferences and expectations. Invaluable insights generated through this tool forms the basis of Puratos’ innovation.”
Tegral Satin Purple Velvet EF, is a patisserie mix that contains natural colours with a berry flavor and is suitable for applications such as celebration cakes, swiss rolls, bar cakes, berry pastries, marble cakes, cold cheesecakes and muffins. It was introduced in countries like Mexico, Iran, Malaysia, Philippines, Indonesia and China and is available in an egg-based version, just like the Tegral Red Velvet Sponge.
The latter product has been especially designed for customers who wish to use a pre-mix in their egg-based recipe for a Red Velvet cake or pastry. Puratos India’s R& D team developed this cake mix with real cheese (powder) and natural colors. It combines optimal volume, aerated texture and rich taste that perfectly match the taste profile of Indian customers.
Fruitfil is a range of fruit fillings, which contain up to 30% natural fruit content, without artificial flavours and artificial colors (NAFNAC). Available in four flavours – Blueberry, Strawberry, Mango and Pineapple – this ready-to-use solution can be used for multiple applications like cake layering, spreading on baked finished desserts, mixing with mousses, flavouring of milk shakes and many more.
Carat Supercrem Nutolade is a premium hazelnut filling that can be used for a variety of topping, mixing and dipping. With 13% hazelnut and cocoa content it can be used for topping (waffles, brownies and crepes), mixing (mousse), center filling (pralines and rochers), dipping (churros) as well as spreading and layering (Swiss rolls).
Established in 2008 in Mumbai, Puratos manufactures and supplies a range of ingredients for the bakery, patisserie and chocolate businesses. It also offers marketing tools and solutions to identify and suit the needs of customers and encourages excellence through training, demonstrations and exchange of ideas in its Innovation Centers.
Earlier this year, the company launched its third Innovation Centre in Bengaluru, in addition to the ones at Mumbai and New Delhi. This centre is designed to provide Puratos’ customers in South India with access to concept developments, developing industrial applications, expertise and training.