Motherland launched a new premium baby products store in Hyderabad’s Park Hyatt. It is designed as a destination for the modern parent with a vast range of baby products, starting from baby-care, furniture and furnishings, clothing, accessories and toys from various brands.
The Indian baby-care market was estimated to be around INR 6917 crore in 2015 and is expected to grow to a whopping INR 14,079 crore by 2020. On the other hand, the market size of the toys in India, which was $1.3 billion in 2017, is expected to rise to $2.9 billion by 2025.
Monika Battala, Managing Director, Motherland, said, “Given such a rapid rate of expansion, Motherland believe that the time is right to tap the market with innovative products for the discerning, millennial parent.”
Suman Gadde, Director, for the company added said, “Baby products available in the US compared to India are of a higher quality. Motherland brings to Hyderabad the same quality of products available in the US.” These include brands like Mambinos, SebaMed, Mama Earth, The Moms Co., Water Wipes, Bamboo Nature, Dr. Brown, 3 Sprouts, UBBI and Napnap.
Chaitanya Boyapati, Director of Motherland revealed that the company’s second branch in Hyderabad will be operational within four months. By the end of 2021, it plans to open around 20 stores in India.