More isn’t always merrier – at least that’s what MG Motor India believes. The Chinese-owned British automaker announced its first vehicle in the country, the Hector SUV, last week. And it is now putting in place its logistics infrastructure, which includes 120 touch points, through 70 showrooms and 50 workshops. Between June and September, it will double this to around 250 touch points.
Talking at the Hector SUV’s launch, Rajeev Chaba, president and MD of MG Motor India said that the company wants to adopt a differentiated approach when it comes to appointing dealers. “While we will have a lesser number of dealers for Hector, which we will eventually grow, it does not mean that we are limiting opportunities. Instead, by having exclusive dealership for certain territories, we will ensure better profitability for our partners,” he explained.
MG Motor has invested INR 2,200 crore for its Indian operations, including setting up a manufacturing plant at Gujarat’s Halol region in addition to the dealership network. Chaba said that the company was planning on investing an additional INR 5,000 crore in the next four years. “We are not here to look at short-term growth, but the long-term potential of the Indian market, which will be very attractive,” he noted.
The company claims that the 48V Hector is the country’s first Internet-enabled as well as hybrid SUV. The mid-size vehicle will feature 19 exclusive and over 50 connected features. Slated to be launched by June 2019, it has been extensively localized for Indian road conditions and customer inclinations, which resulted in more than 300 changes, the company stated.
MG Motor India has received approvals to launch three more products by December 2020. Chaba stated, “We have already announced our second product, an electric SUV, which we plan to launch by this year. Also, we are firming up our third and fourth product launch. We would have four distinct brands on the road by December 2020,” he added. MG Motor India has a production capacity of 80,000 units per annum with a provision to increase it, depending upon the need.