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Metro Cash & Carry partners with ePayLater

The initiative is aimed at transforming kirana stores into a digital shop instantly with the help of a smartphone

Metro Cash & Carry partners with ePayLater

Wholesale retailer Metro Cash & Carry has announced a partnership with fintech start-up ePayLater to help kirana shops digitize their business using smartphones. It has co-created a mobile application ‘Digital Shop’ to digitize kirana shops’ business operation instantly without any additional investment.  Shop owners can track their daily and monthly sales, manage inventory, place orders with Metro and also pay digitally.

The app will also provide analytics to kirana owners such as inventory consumption patterns and the fast and slow-moving products that will optimize kirana’s product mix and eventually help in improving their revenues and margins, the statement said. Metro Cash & Carry entered the Indian market in 2003 and currently operates 27 wholesale distribution centres.

Commenting on the strategic alliance, Arvind Mediratta, MD & CEO, METRO Cash & Carry India, said, “The kiranas are the backbone of India’s consumption story and crucial in generating employment opportunities and value creation for the economy. Through the Digital Shop app, we aim to transform the traditional kiranas into omni-channel stores.”

He added, “Whether it’s easy credit solution for business; a complete digital experience; data analytics to grow business; or a competitively priced product portfolio offering; we bring it all together in a single app at no extra cost. The Digital Shop initiative is aligned with Government of India’s impetus to digitize small retailers and shopkeepers, and through this strategic initiative with ePayLater we aim to help facilitate a more level-playing field for these small and independent businesses for their continued success in the competitive retail landscape.”

Akshat Saxena, Co-founder, ePayLater, added, “With METRO Cash & Carry, we are trying to co-create various methodologies by leveraging technology and analytics that the kiranas and SMEs can use to run their businesses more efficiently and profitably. We found a synergy in METRO and our approach to empower the small and independent kirana businesses as we believe that they fuel a culture of entrepreneurship in the country. We are enthused to amplify the program significantly over the next couple of months across geographies in India.”

The Digital Shop app initiative complements  METRO’s existing smart kirana program aimed at digitizing and transforming traditional closed format stores into open and modern format for them to compete and thrive in the competitive environment.





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