Achieving a milestone on opening 50 stores across seven cities within 18 months, London Bubble Co has now set a goal of opening 200 outlets in the country by the end of 2020. The waffle franchise brand started its operations with an outlet in Mumbai’s Juhu area, the brand is attempting to position waffles as a ‘staple dessert’ by offering it at a price range of INR 59.
Saurabh Rathore, founder and chief executive officer, London Bubble Co shares, “Waffles were always perceived as a premium product in India. After personally relishing in the joy of having waffles every day in London, I wanted to share the experience and make waffles a staple here too. We understand that a major chunk of India’s population follow vegetarianism and therefore, we made our menu 100% vegetarian, so they can enjoy the dessert as well.”
A part of Gobble Me Good (GMG), a self-funded F&B franchise management company, London Bubble Co. began its journey in 2017. It claims to sell one waffle every seven minutes, and is currently present across major cities like Mumbai, Chennai, Kolkata, Indore, Hyderabad, Ahmedabad, Rajkot, and Pune.
With a team of internationally-experienced chefs, London Bubble Co has developed a recipe that retains the texture and flavour of the original bubble waffle, while customising elements to suit the Indian taste.