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Little Caesars forays into India

Little Caesars forays into India
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US-based Little Caesars has entered India with its two outlets in Ahmedabad. The company is
looking for a total of 12 stores by the end of 2020.

The two outlets in Ahmedabad are owned and operated by its franchisee, Phoenix Enterprise
Nexus India Private Limited managed by Nandish Patel, who also owns several Little Caesars
Pizza restaurants in the United States of America.

While it has launched with two veg-only pizza restaurants in Ahmedabad as part of its India
foray, it plans to adapt its menu to the local market which may involve non-veg stores outside
of Gujarat.

Paula Vissing, Senior Vice President of International for Little Caesar Enterprises, said that India
is an incredibly important new market for Little Caesars and we anticipate significant growth
throughout the country in the next several years. “It doesn’t seem unreasonable to expect that
India at some point of time in future would be the largest market for us outside of the United
States,” he added.

(12)

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