All those naysayers who did not believe that offline and online could successfully co-exist, can take a look at Lenskart’s journey. The brand, which started as an online eyewear brand in 2010, has effectively transformed into an omnichannel entity.
It recently opened its 500th physical store, which is a 5000 square feet outlet in Bengaluru. In addition to a host of sunglasses, optical wear and contact lenses, a key attraction at this store is an eye massage lounge, a make-over studio and a juice bar. At the center of the store is an Infinity Zone, an ellipsoidal seating area evocative of the brand’s iconic emblem.
Peyush Bansal, CEO, Lenskart India, said, “Our aim is to not just create a mark on the eyewear industry but also provide every individual access to high-quality designer glasses. We have put-together a lot of innovation and thought in the store to give our customers a contemporary experience.”
The outlet follows a shop-in-shop concept of displaying products as per their category across Vincent Chase, John Jacobs and other brands. It also has virtual machines so customers can try eyewear through 3D technology.
Since adopting a click-and-mortar business model, Lenskart has found its spot amongst the top three optical companies in India. It offers various customer-centric services including Free eye check-up and trial at home, and First Frame Free. With operations across 100 cities in India, Lenskart has been funded by venture capitalists likeIDG Ventures, Ronnie Screwvala-led Unilazer Ventures, TPG Growth & TR Capital, IFC and Premji Invest.