IWC Schaffhausen celebrated the launch of its new Pilot’s Watches with a gala evening at the Salon International de la Haute Horlogerie (SIHH) in Geneva. Around 800 guests had the chance to admire an icon of British aviation – the Spitfire – and ring in the year of Pilot’s Watches together with IWC.
Numerous well-known IWC brand ambassadors were spotted on the red carpet, including Hollywood stars Bradley Cooper, Rosamund Pike, Dev Patel, James Marsden and Sonam Kapoor, supermodels Adriana Lima and Karolina Kurkova and sports personalities such as Valtteri Bottas, David Coulthard and Jochen Mass, and influencers like Negin Mirsalehi and Oliver Cheshire.
This week at the Salon International de la Haute Horlogerie in Geneva, IWC Schaffhausen unveiled its new Spitfire, TOP GUN and ‘Le Petit Prince’ models. This year is the first time that IWC‘s trade fair booth has been designed as an entirely open space. In the centre is the original Silver Spitfire, which visitors are able to admire at close range. The booth is set up like the wing of an aeroplane, combining elements of luxury and engineering with the nostalgic dream of flying.
The Swiss luxury watch manufacturer also invited the international IWC family and guests to come together at an exclusive gala evening to live the dream of flying. The first of many highlights of the evening came when a real Spitfire landed spectacularly on site. Out strode British pilot Matt Jones, who intends to take off on a round-the-world trip in the Silver Spitfire next summer, starting in Goodwood, England.