Swedish fast fashion brand Hennes & Mauritz (H&M) has partnered with Flipkart-owned fashion marketplaces Myntra and Jabong to sell its merchandise online in India. It will soon be available on Myntra and Jabong.
“H&M is a great fit for Myntra and Jabong and we see great potential with this collaboration. It will be an important complement to H&M’s existing physical and digital store in India. We will continue to open new stores and develop hm.com,” said Janne Einola, CEO – Country Manager at H&M India.
The brand opened its first store in India in 2015 and has 41 stores in the country as of now. H&M’s online store and the H&M app became available in India from 2018. In addition to H&M, the group includes brands: Cos, Monki, Weekday, Cheap Monday & Other Stories, H&M Home and Arket as well as Afound. The H&M group has 47 online markets and more than 4,900 stores in 72 markets including franchise markets.
Myntra and Jabong partner with over 2,000 fashion and lifestyle brands in the country and service more than 19,000 pin codes.