Global denim and casual wear brand Pepe Jeans partners with ace turtle to strengthen omnichannel presence in India
The Global Denim and Casual wear Brand Pepe Jeans has partnered with ace turtle, Asia’s leading Unified Commerce Platform to deliver an omnichannel experience to its customers and strengthen its retail presence in India. Ace Turtle will enable Pepe Jeans with a Unified Commerce Platform that supports various omnichannel use cases and drive seamless customer experience at scale across digital channels.
Speaking on the partnership, Manish Kapoor, CEO, Pepe Jeans London, said “At Pepe Jeans, our work starts and stops with delivering an amazing experience to our customers. With safety concerns lurking in after lockdown, consumers will be more comfortable indulging in online shopping which makes it imperative for a brand like ours to build an omnichannel strategy. In order to consistently deliver the modern omnichannel experiences that customers expect, we needed to create a strong foundation of technology building blocks. In this endeavor we are happy to partner with ace turtle as their highly scalable solution will play a critical role in powering our digital business”.
Powered by machine learning, ace turtle’s Unified Commerce Platform, Rubicon 3.0 supports various omnichannel use cases such as inventory lying anywhere can be sold across channels, fulfilling orders from any stock points (retail stores, warehouses, and distributors) and a single view of product, inventory, and customer through a single platform.
Speaking on the partnership, Nitin Chhabra, CEO, ace turtle said “As we move towards the new normal, the retail paradigm is shifting swiftly towards building an omnichannel presence. As customers are more than likely to shop at the channel of their own convenience, preferably online enterprise brands need to build tech capabilities to cater to the ever-changing dynamics of Indian consumerism. Pepe Jeans which has witnessed unprecedented success in India is prudently aiming to build their omnichannel presence and we are happy to partner with them in this journey. We are confident that our Unified Commerce Platform will power the brand’s growth across digital channels”.
In the past two years, Pepe Jeans has worked on a robust strategy to strengthen its retail presence – both offline and online. While the brand has expanded its physical retail format through 200+ exclusive brand outlets, over 1400+ multi-brand outlets, and 500+ large format retail stores, it has also built its presence across multiple marketplaces including Flipkart, Amazon, Myntra and others.