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Giving Ayurveda a contemporary twist

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When Ram Dayal Joshi Sharma co-founded Shree Baidyanath Ayurved Bhawan in 1917, there were just a handful of companies manufacturing Ayurvedic formulations. Though the company was founded to treat patients in his village, he soon realised the potential of Ayurveda and set up Shree Baidyanath Ayurveda Bhavan in Kolkata. A century later, Baidyanath has become a household, with modernised production facilities that produce over 700 formulations that are also exported to various countries.

Siddhesh Sharma, a third generation scion and director of the company, tells Retail Networks how Baidyanath is moving with the times to cater to new age customers who want to make Ayurveda a part of their daily lifestyle, but are unaware how to do it.  

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