Firefox, one of the leading bicycle manufacturers, has launched its experiential store in Delhi.
Located at Pitampura, the store is spread over 1400 sqft and is designed with an aim to provide
an engaging, interactive and immersive experience to the consumers.
Sukanta Das, CEO, Firefox Bikes said that the new store is equipped with innovative digital
activations which will create a new exciting experience for the customers. “We firmly believe
this experiential store will cement our position as an innovative industry leader and certainly
raise the benchmark for our customer service. We invite our customers to come and explore
the store as we look forward to receiving great feedback from them and add value to their
overall Firefox experience,” he added.
Some interesting aspects of this new store include the ‘Find My Bike App’ designer to assist
walk-ins to find the perfect bike(s) as per their individual needs. The ‘Virtual Bike Simulator’ as
the name suggests allows the rider to experience the ride quality, posture, and aspects of
performance and comfort. Another unique talking point is the ‘Social Wall’ which is a dynamic
screen displaying the experiences of Firefox customers across India which they share in the
form of tweets or Instagram stories.
Currently, the brand is present in over 75 cities across India with a retail footprint of over 250
outlets out of which 4 are exclusively owned and operated by the brand and the rest are
operated by their robust dealer and franchisee network.