Ferns N Petals develops Alexa skill for ordering gifts through Alexa enabled devices
Ferns N Petals (FNP), India’s largest flower and gifting brand, becomes the first gifting brand in
Asia to launch Alexa Skill for ordering gifts through voice-enabled devices powered by Amazon’s
‘Alexa’. The Skill will allow customers to order and send flowers or cakes conveniently by just
using their voice. The brand is anticipating that the business generated through this initiative
will touch 10% of the overall online business by the year 2025.
Since people nowadays are strapped for time and life seems to be going faster & faster, FNP
has developed ‘The Ferns N Petals Alexa Skill’ for easy access on all Alexa-enabled devices.
Customers can quickly place an order through this Skill for their special someone by just giving
voice commands. In the current Phase 1, Alexa Skills will be launched for existing customers
only who already have an account with Ferns N Petals and must have a saved address in their
profile. The Skill will also give customers suggestions and options to choose from the bestselling
gifts. Customers can simply enable Alexa Skill for FNP and say, ‘Alexa, open Ferns N Petals’
followed by ‘I’d like to order a cake’. The launch of this feature right before Valentine’s
Day gives the brand an edge over the competitors. It would become immensely convenient to
order gifts using the Alexa Skill.
Talking about this exclusive launch, Pawan Gadia, CEO, Online and Retail, Ferns N
Petals, said, “We are pleased to be the first player in the gifting industry to roll out Alexa Skill to
provide our users easy access and convenient ordering process of the products in flowers and
cakes category. We are a 500 crore enterprise as of now and are expecting that the
contribution of business generated through Alexa would touch 10% of our overall online
business by the year 2025. We, at Ferns N Petals, keep on innovating to woo the heart of our
customers by bringing something new every now & then and this tie-up is one of the steps in this
Ferns N Petals will be launching this Alexa Skill for the customers in UAE by June 2020 and in
Singapore by the end of this year.