Dollar Industries rebrands to create a youth-friendly image
Dollar Industries, one of India’s leading brands in the hosiery segment, unveiled its new corporate brand identity with a fresh vision of ‘Wear the Change’.
Through this re-branding exercise, the company wants to create a youth-friendly image along with improved brand architecture and user-friendly interface. The brand identifies the changing market trends and the need to innovate and keep up with the change. The re-branding would ensure the brand responds to the market’s need for youthfulness and vigor.
Vinod Kumar Gupta, Managing Director, Dollar Industries said that the company’s brand identity focuses on ‘Wear The Change’ which is aligned with its business ethics to constantly innovate and keep up with the trends and changing consumer needs.
“The reinvigorated brand identity will provide a new dynamism to the business profile internally, to the end customers and stakeholders,” he added.
“Our logo retooling exercise provides the brand with a distinct identity. The ‘Knitted D’ symbolizes our product line. The rebranding step has been taken to re-organize the brand architecture altogether making the brand visibility more precise and clearer. The company has become simpler in maintaining various categories which in return will make a positive change in the market,” Gupta further added.