The Pune-based Chitale family, which runs the popular Chitale Bandhu Mithaiwale brand of dairy products, snacks and sweets, has always been a keen and early adopter of business technology. This eagerness can be traced back to the 1970s when it was amongst the first Indian companies to supply milk in pouches.
Indraneel Chitale, a fourth-generation member and partner of the company, said, “We were the first company in the 70s to import milk pouch packaging machines and the first to launch milk in pouches. We always had the vision of having technology in place in our business. This is where the focus on automation began in 90s and we are now on our third generation of ERP.”
This fondness for all things technology is also based on the fact that of the 12 managing partners in the company, six are engineers, which inclines them to think from a technical perspective. Indraneel, an electronics engineer, himself says that the advantages gained by adopting technology has predisposed the company to embrace it increasingly over the years.