Brand Talk

Brand Talk

Amyra Jewels by ODHNI opens new store in Delhi

February 21, 2020

Payal Kapoor

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Amyra an in house brand of ODHNI has launched its luxury jewellery store at Vikas Marg in Delhi. Spreads over 3000 square feet, the store offers a variety of exquisite jewellery fused with great store design. 

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Brand Talk

Actor Vijay Deverakonda launches his clothing brand ‘Rowdy Wear’ on Myntra

February 20, 2020

Payal Kapoor

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South Indian film actor Vijay Deverakonda has tied up with Myntra to launch his apparel brand, Rowdy Wear. Through this association, the brand wants to increase its reach, especially in tier 2 and 3 cities.

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Brand Talk

Jockey India inks pact with GyFTR to boost visibility

February 20, 2020

Payal Kapoor

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India’s most loved innerwear and athleisure brand, Jockey, has ventured into the digital gift vouchers and loyalty point redemption space with GyFTR (Vouchagram), the country’s leading online-to-offline (O2O) peer-to-peer gifting platform. With this association, Jockey will get access to GyFTR’s comprehensive gifting ecosystem including brand listing across top online catalogues, seamless and instant gifting/redemption and 24x7 customer support.

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Brand Talk

Xiaomi elevates Raghu Reddy as chief business officer for India biz

February 20, 2020

Payal Kapoor

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Chinese tech major Xiaomi has promoted Raghu Reddy as the chief business officer of its India business.

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Biz Operations

Best foot forward

February 20, 2020

Payal Kapoor

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German footwear brand BIRKENSTOCK has made its foray into the Indian market, starting with the sale of its popular sandals online before opening a store at Terminal 3 of Indira Gandhi International Airports in Delhi.

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Brand Talk

Vivo plans to add 250 exclusive stores in 2020

February 19, 2020

Payal Kapoor

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Smartphone maker Vivo plans to add over 250 exclusive stores this year to its retail network in the country. The company has launched a new experiential flagship store in Thane, Maharashtra and plans to have 20 more such stores across metros and state capitals to offer a distinct customer experience in an offline retail space.

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Brand Talk

Macy’s plans to close 125 stores in next 3 years

February 18, 2020

Payal Kapoor

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US department store chain Macy’s has recently announced it plans to shut 125 stores over the next three years, as the company closes its San Francisco, downtown Cincinnati, and Lorain, Ohio offices.

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Brand Talk

iD Fresh goes green with innovative packaging

February 18, 2020

Payal Kapoor

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iD Fresh Food has launched iD Smart Sip Tender Coconut and iD Grated Coconut in a Coconut. The range will be sold in natural coconut shells, making it the food company’s first set of products with plastic free-packaging.

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Brand Culture

Beyond Designs opens Beyond Designs Home and Bistro in Delhi

January 31, 2020

Payal Kapoor

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Leading luxury furniture and lifestyle brand Beyond Designs launches Beyond Designs Home and Bistro that offers a unique experience of shopping for signature home accessories celebrating handcrafted traditions from around the world and an equally exquisite dining option at a French-style bistro.  

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Brand Talk

Ferns N Petals develops Alexa skill for ordering gifts through Alexa enabled devices

January 28, 2020

Payal Kapoor

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Ferns N Petals (FNP), India’s largest flower and gifting brand, becomes the first gifting brand in Asia to launch Alexa Skill for ordering gifts through voice-enabled devices powered by Amazon’s ‘Alexa’. The Skill will allow customers to order and send flowers or cakes conveniently by just using their voice. The brand is anticipating that the business generated through this initiative will touch 10% of the overall online business by the year 2025.

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