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Jockey India inks pact with GyFTR to boost visibility

Payal Kapoor
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India’s most loved innerwear and athleisure brand, Jockey, has ventured into the digital gift vouchers and loyalty point redemption space with GyFTR (Vouchagram), the country’s leading online-to-offline (O2O) peer-to-peer gifting platform. With this association, Jockey will get access to GyFTR’s comprehensive gifting ecosystem including brand listing across top online catalogues, seamless and instant gifting/redemption and 24x7 customer support.

Best foot forward

Payal Kapoor
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German footwear brand BIRKENSTOCK has made its foray into the Indian market, starting with the sale of its popular sandals online before opening a store at Terminal 3 of Indira Gandhi International Airports in Delhi.

Vivo plans to add 250 exclusive stores in 2020

Payal Kapoor
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Smartphone maker Vivo plans to add over 250 exclusive stores this year to its retail network in the country. The company has launched a new experiential flagship store in Thane, Maharashtra and plans to have 20 more such stores across metros and state capitals to offer a distinct customer experience in an offline retail space.

Ferns N Petals develops Alexa skill for ordering gifts through Alexa enabled devices

Payal Kapoor
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Ferns N Petals (FNP), India’s largest flower and gifting brand, becomes the first gifting brand in Asia to launch Alexa Skill for ordering gifts through voice-enabled devices powered by Amazon’s ‘Alexa’. The Skill will allow customers to order and send flowers or cakes conveniently by just using their voice. The brand is anticipating that the business generated through this initiative will touch 10% of the overall online business by the year 2025.