Home Business Candere By Kalyan Jewellers gets 2 mn visitors every month

Candere By Kalyan Jewellers gets 2 mn visitors every month

Candere By Kalyan Jewellers gets 2 mn visitors every month
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Mumbai-based Candere, an online jewellery store, started its journey in 2013 and was acquired
by Kalyan Jewellers in 2017. 

Talking about the rationale behind choosing the online route, Rupesh Jain, Founder & CEO,
Candere Jewellery says that coming from a family of jewellers and a degree in IT, creating a
platform that would make fine jewellery designs available and accessible to the masses came
very naturally to him. It was one area that was unexplored and had a lot of room for
improvement in the online world. With the trend of online shopping seeping in India, it was the
best way to take the business to a whole new level.

The market
The imitation jewellery market is already huge in India. Not only for youngsters but also for
working professionals would prefer going for budget-friendly imitation jewellery which they can
change every other day. Jain says, “With the gold rates at a rise, a lot of fine jewellery is being
replaced for a wedding or related occasions by imitations owing to the fashion quotient and
variety they provide.” The brand gets 1.5 to 2 million visitors. “People are looking for
lightweight designs mostly for daily wear or gifting purposes,” he adds.  

Omni-channel strategy
With options like order placing, returns, delivery, payment, visibility of collections available at
the nearest Kalyan Jewellers’ stores, it gives its customers a tangible option which goes a long
way in to building trust.

Going forward
Right now the brand is deeply focused on creating the best experience, service and product
choices for our customers. The brand has recently introduced a special feature that will bridge the
gap between bricks and clicks – Virtual Try-On. Through this feature, buyers can try our
jewellery designs (like earrings, pendants, necklaces) from the comfort of their homes. This
feature has received positive feedback and helps our buyers to assess their jewellery before
shopping.

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