Brand Monk bags licensing rights for ‘Nina and Other Little Things’
It will use its learning from managing brands like Gummy Bear, Geronimo Stilton, Chacha Chaudhary, and Selfie with Bajrangi to position ‘Nina and Other Little Things’ successfully with retail brands and retailers.
Mumbai-based Brand Monk Licensing has signed the licensing rights for Italian brand ‘Nina and Other Little Things’. It will start presenting a range of products based on this brand from 1st January 2019, which is targeted at young girls and teenagers.
Confirming this news, Rohit Sobti, CEO and Co-Founder of Brand Monk Licensing said, “We will look after the licensing and other syndication and content aspects to monetize the brand in India. Initially, we will begin with beautifully handcrafted stationery and then move on to bags, accessories, and apparel.” He added that amongst the various product ranges in Nina And Other Little Things’ portfolio, sleepwear and shoes are some of the popular offerings globally, and are much appreciated by the target 10 to 16 age group of young girls. He expects the same to pick up in India too.
“As a licensing and brand management company, we act as extension of brands and look at creating customer engagement experiences, giving product licensing and even getting celebrity endorsements wherever needed. We already have kids-oriented brands like Gummy Bear, Geronimo Stilton, Chacha Chaudhary, and Selfie with Bajrangi, and will use the learnings from managing these brands to position ‘Nina and Other Little Things’ successfully with retail brands and retailers in the country,” Rohit said.
‘Nina and Other Little Things’ was created by London-born Eloise Morandi, who is now based in Italy. She worked with high fashion and luxury brands like Antonio Marras, Kenzo, MOGIcaffè, Markskynrypppy and Chantecler Jewels, before designing her own creation in 2005 as a little doll dressed in a simple red dress and a hood. The product range includes home wear, sleepwear, bags, stationery, mobile accessories, etc. Additionally, with plans are underway for a global animation series that is likely to begin from 2020, which will cater to 6 to 10 year old girls.