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Sanchit Khera

A graduate from Mumbai's National College, Sanchit Khera completed his MBA from Rochester Institute of Technology. He began his career as a digital marketing executive with Bay Leaf Integrated Communication Solutions and has also worked with Gutenberg Communications. Currently, he works with brands to overcome their sales, communication, digital, and PR challenges via marketing and branding strategy and also contributes his thoughts on the retail industry, through articles.

Top 5 tech providers transforming Indian retail

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Here is a look at the top five tech solution providers making a significant impact in the Indian retail space

5 ways to optimize sales per square feet

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From enabling AI-based technologies to shifting towards experiential shopping, here is how standalone stores can maximise sales

10 ways mobile is revolutionizing retail operations

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he popularity of smartphones, growth in app downloads, and decrease in data charges has opened a plethora of opportunities for mobile marketers. In the retail space, it gives them a double edged swords; they can gain customer loyalty and competitive advantage. Research from Google suggests that retail buying habits start from the mobile domain. Social […]

Charting exquisite in-store buyer journeys for luxe brands

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he customer journey is one of the most important aspects of luxury marketing. With the digital landscape evolving to where it is right now, more brands are pushing for greater in-store initiatives. The entire experience is being redesigned to delight the customer and to reward brand loyalists. From a luxury marketing stand-point, there are significant […]

Upskilling retail talent in the digital era

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As technology becomes omniscient in retail, retailers need to take a proactive step to help their employees accentuate their skills

Making offline retail relevant again

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As options increase in the digital world, offline stores need to increase their level of customer engagement to increase footfall.

Festive cheer: Maximizing profits during festival sales

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Retailers aim to increase brand loyalty, profit margins and create upselling opportunities during festive sales and seasons. Opting for in-store innovations can help them significantly in this endeavour.