he popularity of smartphones, growth in app downloads, and decrease in data charges has opened a plethora of opportunities for mobile marketers. In the retail space, it gives them a double edged swords; they can gain customer loyalty and competitive advantage. Research from Google suggests that retail buying habits start from the mobile domain. Social […]
he customer journey is one of the most important aspects of luxury marketing. With the digital landscape evolving to where it is right now, more brands are pushing for greater in-store initiatives. The entire experience is being redesigned to delight the customer and to reward brand loyalists. From a luxury marketing stand-point, there are significant […]
Retailers aim to increase brand loyalty, profit margins and create upselling opportunities during festive sales and seasons. Opting for in-store innovations can help them significantly in this endeavour.