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RISE IN THE USE OF DEBIT AND CREDIT CARDS

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The Indian shopper is progressively moving towards digital payment methods. The credit and debit cards are proving...

Mahesh Babu Launches His Own Clothing Line

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Following in the footsteps of several Bollywood stars, Mahesh Babu, the heartthrob of Tollywood has launched his own brand of menswear, The Humbl Co.

New Consumer Protection Bill passed

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Endorsing a product with false or misleading information will now become a thing of the past. As per the new Consumer Protection Bill 2019 both, the manufacturer and the endorser will be held responsible...

E-commerce guidelines favorable for consumer, if approved.

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The Department of Consumer Affairs, under the Ministry of Consumer Affairs, Food & Public Distribution, recently proposed to issue guidelines on e-commerce...

Stereotypes make a quiet exit

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Gender, age, demography – these stereotypes are quickly disappearing from marketing campaigns of retail brands

Good for the environment, and business too

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To ensure that sustainable products sell better or as well as regular apparel, fashion brands are trying to create responsible clothing that are aesthetic and utilitarian