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Gargi Banerjee

Gargi Banerjee is a seasoned writer with close to two decades of experience. She has worked with leading media houses in the country, covering beats such as stock markets, banking and the economy at large. She currently functions as a content consultant largely in the B2B space.

A sprinkle of stardust

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While pivotal to attract customer attention in a crowded market, retailers are evaluating how celebrity endorsements give them better bang on their buck.

Size India: Calculated strategy or unattainable dream?

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Garment retailers and manufacturers believe that Size India can put India at par with developed nations on the textile map. However, they feel its implementation could become a tricky affair.