Amyra an in house brand of ODHNI has launched its luxury jewellery store at Vikas Marg in
Delhi. Spreads over 3000 square feet, the store offers a variety of exquisite jewellery fused with
great store design.
‘Amyra’ is an Arabic word for a princess or royal lady, and décor of store sync very well with the
name of the brand. The twinkling lights of the store accentuate the sparkle of the shimmering
diamonds, dripping crystals, and gold sets on artfully crafted display counters.
Puneet and Yatin Jain, Directors of Amyra by ODHNI said, “With the success of ODHNI, we are
very proud to launch our new venture in the jewellery segment. This will now be headed by our
younger brothers Nishant Jain and Manik Jain as official managing directors of Amyra Jewels. It
will be 20 years since we set up our own label in 2000, and we think this is the best time to step
into an all-new segment. Through Amyra, we wish to make every day a special day for women.”