UPI payments app, BharatPe announced the winners of its 2019 World Cup contest. 11 merchants from Bangalore, mostly independent business owners, will be travelling to the UK for India vs Bangladesh match on July 2, 2019. The match will be played at Edgbaston Cricket Ground, at Birmingham, England.
During the contest, BharatPe shopkeepers won rewards worth INR 55 lakh. Ashneer Grover, Co-founder and CEO of BharatPe, said, “The motive of this campaign was not just to only reward high doers, but also to promote trust, loyalty and excitement among the merchant community. BharatPe is our endeavour to serve the nation by enabling seamless UPI payments acceptance at offline merchants.”
The Cricket WC’19 contest was live in 5 cities, Bangalore, Hyderabad, Pune, Delhi and Mumbai, from February to April 2019. BharatPe created teams of 11 merchants in each locality – India’s first community-based reward initiative. The whole team’s scores were calculated to rank them for the prizes.
Additionally, BharatPe has appointed Salman Khan as brand ambassador to promote UPI payments acceptance offline in the country and will be launching a brand advertising campaign with him shortly. This will be focused towards educating shopkeepers and users about UPI payments, along with driving adoption of BharatPe app for all their business needs.